Gift Cards and Loyalty Programs
Why Accept Gift Cards?
- Gift Cards remain the #1 most popular holiday request on people’s wish lists for a 12th consecutive year in 2018.
- An estimated 72% of consumers will spend more than the total value of their gift card when making a purchase.
- When a gift card is purchased, the full value of the sale goes directly to the retailer – regardless of whether or not the gift card is ever redeemed.
- More than 1 Billion in gift cards go unspent each year.
- Digital gift and loyalty programs are growing at a rate over 200%
Benefits of Loyalty Programs
- A comprehensive, personalized loyalty program will make your customers feel like they appreciated and strengthen loyal customer relationships.
- Loyalty programs give you a direct way to communicate to customers. Offer promotions or alert your regular customers to new offers.
- A good rewards program can attract new customers, by offering discounts and more.
- Increasing customer retention helps boost profits simply because loyal customers already have trust in your brand and therefore are likely to spend more (bringing friends along with them).
Digital Gift and Loyalty
- Differentiate your business with a custom tailored mobile app
- Provide your loyal customers every option to pay, integrating into your POS for a true omni-channel experience
- Tap into the customer relationships; experience social media advertising on customer pages and receive more exposure.
- Understand your customers, track their purchase via insights into their buying habits. Choose when to reward.
- Measure your gift and loyalty success with personalized detailed analytics